A couple of weeks old news but really interesting and very good for swimming and swimming industry. FINIS partners with Under Armour, read the statement from the FINIS' blog.
FINIS, a world leader in technical swimming products announces a partnership with Under Armour Inc., an innovative performance brand specializing in apparel, footwear and accessories accross numerous sports. Moving forward, all FINIS teams will be able to utilize the full range of Under Armour's product offering for their team members, to keep them comfortable on the deck and for training out of the pool.
Currently, FINIS sponsored clubs, high schools and colleges around the world have access to all of the FINIS training equipment, team and championship swimwear needed to perform their best. FINIS' custom swimwear has helped individualize teams and set them apart from the competition by implementing the team colours, logos and a unique look. In fact. these teams have seen an increase in unity with unique suits and training products, which translatesto better practices and faster times. Partnering with Under Armourfor team warm-ups, coach shirts and other athletic apparel for outside of the poolhelps athletes optimize their training and performance. Together FINIS is able to broaden its technical product offering with great apparel and footwear, and Under Armour can establish itself in the competitive swimming world.
"Under Armour is a leader in the athletic industry," commented FINIS CEO and President, John Mix. "As FINIS continue to grow, we want to provide our athletes with the best equipment and sportswear, whether it's in the pool or on the pool deck. We are proud to partner with such a reputable company that cares about athletes like we do."
Source: FINIS blog
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